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    Social Enterprise Academy – Resources from Day 2

    For day 2, we heard from , , and .

    Brice Yocum talks with social entrepreneurs about iterating on ideas

    Stuff Brice shared:

    • by Tim Brown
    • Design thinking: Empathize, Define, Ideate, Prototype, Test
    • Fairness is overrated. Don’t serve everyone: serve one group with excellence.
    • You can’t swing at every pitch!

    Rex B drops some sales knowledge.

    Stuff Rex shared:

    • You are all salespeople!
    • Nobody cares about you鸿运彩票新版r product. They care about themselves and their problems.
    • Create templates for
      • Cold-calling
      • E-mail
      • Social media selling
    • : a Gmail add-on that supercharges e-mail
    • : tool for scheduling meetings
    • : platform for managing and signing contracts
    • : Free-to-start, easy credit-card-processing
    • : platform for recruiting and hiring
    • : Customer Relationship Management (CRM) and InBound Marketing
    • Free e-mail marketing
    • Rex’s book,

    Miles Sebesta talk marketing hypothesis and testing.

    Stuff Miles shared:

    • Guess, Test, Learn
    • Using personalizes, automated tools to better interact with prospects on social media
    • : a book about designing digital products
    • Choose you鸿运彩票新版r communication channels based on you鸿运彩票新版r target customer
    • Miles’s webinar on marketing and sales growth
    • Gary V’s experiment

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