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    Tag Archive: books

    Reading for Entrepreneurs: The $100 Startup

    You guys really responded to my previous post, .

    I tried to read this book twice. The first time, it pissed me off. All the talk of easy money and simple steps clashed pretty strongly with my experience, which told me that starting a successful business take a lot of strain and effort. I returned a few years later to finish the book and found it delightful on my second read.

    The thing that convinced me that Chris Guillebeau isn’t out of touch is that he talked with 1500 different entrepreneurs, and their stories are liberally sprinkled throughout the book. It also draws from his own experience. This points to the deep truth that different people can engage in the entrepreneurial process in different ways, with different end results. The way you鸿运彩票新版 think about what you鸿运彩票新版 do matters.

    “The way you鸿运彩票新版 think about what you鸿运彩票新版 do matters.”

    The real value of is that it removes the myth that you鸿运彩票新版 need to invest a lot of money to start a business. See, for example, about How to Get Started with Hardly Any Money. (Also, if you鸿运彩票新版’re interested, there’s .)

    The $100 Startup moves the emphasis from investing money toward providing value for customers. Guillebeau also emphasizes action over planning, which dovetails nicely with the Lean Startup methodology discussed over here.

    But my favorite part of is the stories of successful entrepreneurs who started with very little money. Like most humans, I love learning through stories, and inspiration is at least an important as content in learning entrepreneurship.

    Have you鸿运彩票新版 read The $100 Startup? Did you鸿运彩票新版 like it? Hate it? Leave a comment and let me know.

    Enjoy the reading!

    Reading for Entrepreneurs: The Lean Startup

    ¬†The Lean Startup is a book that’s foundational for understanding much of the conversation around entrepreneurship today. But here’s the thing: if you鸿运彩票新版 haven’t read the book, it’s not what you鸿运彩票新版 think it is. I talk with business leaders and academics all the time. When I mention , almost everyone makes an assumption about the title. They think that it means starting a business with resource constraints. But everyone who starts a business does so with constraints. Everyone feels pressure to do more with less.

    But Lean Startup isn’t about doing more with less. Rather, it’s a fundamentally different approach to developing products and services that involves customers from an early stage of development. Eric Ries developed these concepts with Steve Blank and has tested them in his own businesses and with thousands of other startups around the world. This approach has wantrapreneurs start with a customer pain and develop the simplest possible solution to that pain. This is called an MVP, or Minimum Viable Product. The next step is testing the product with customers to see if it does, indeed, meet the customer’s need in the way that was intended. The entrepreneur then takes the product through a build -> measure -> learn process of iterative development. The whole idea is to develop in a way that proves the value being created for the customer at every step. This keeps entrepreneurs from developing a really cool product or service that no one wants.

    This methodology works really well for software, where iterative development and easy customer testing are very accessible. But it can work across a whole range of products or services, and much has been written about how to do this. As a matter of fact, follow-on books to The Lean Startup have become something of a cottage industry. This is a mark of the book’s stature in the conversation.

    I realized the centrality of The Lean Startup to our current dialogue when I took a bunch of students to the ¬†Global Conference back in February. Speakers kept referring to concepts like MVP and customer development. I kept leaning over to whichever student was closest and trying to summarize these concepts in a way that made sense. Most of those explanations ended with, “…You should just read the book.”

    The ‘Lean’ in ‘Lean Startup’ comes from the lean manufacturing movement. Lean manufacturing is a continuous improvement methodology developed in Japan at Toyota by Taiichi Ohno. It was first called the Toyota Production System, of TPS. An understanding of the paradigm-busting thinking that goes into Lean manufacturing will help to set up the foundations for The Lean Startup. If you鸿运彩票新版 want a good explanation of Lean, I recommend .

    There’s plenty more to say about Lean Startup, but this should be enough to get you鸿运彩票新版 started. Will you鸿运彩票新版 read the book? What were you鸿运彩票新版r thoughts? What important concepts did I miss?

    Enjoy the reading!